GAS was founded in 1984, driven by the ambition to redefine dressing for a generation craving authenticity and change. Jeans quickly became the symbol of this quest. This was the start of a successful story that soon positioned GAS as a globally acclaimed brand, inspiring youths across all ages and cultures.
In 2022, GAS embraced a global rebranding challenge to unveil a new vision and seamlessly engage with a younger audience, while maintaining its denim core and expanding its collection to include casual chic apparel. The brand seamlessly blends its rich heritage with modern elements, offering high-quality pieces that merge tradition with innovation, ideal for those who wish to distinguish themselves with style and authenticity.
Keep it simple, stay true, stay real.
