General Store is the reference Italian retailer that offers the collections of the most popular and sought-after sports brands. A wide range of sportswear and sneakers awaits you at General Store. Come and discover our brands: Dickies and Levi’s.
DICKIES
Dickies is an iconic American streetwear brand. Founded in 1922 in Texas, it was founded as a company specialized in high-quality clothing for workers and military. Thanks to its minimal design, comfortable fit and strong resistance, Dickies quickly become classics worn by generations of fashion and streetwear enthusiasts. Maintaining a constant authenticity the brand has spread globally becoming today an international reference brand.
LEVI’S
Levi Strauss & Co. is the world leader in jeans, currently has around 500 stores worldwide and their products are available in over 100 countries. What began as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents, and ordinary men and women, these functional garments were the clothes people not only worked with but literally lived their lives in. But Levi’s® are much more than that. They are the purest wearable form of authentic self-expression.
